Today I am going to kick start a new series on this blog. Its called “What’s Wrong With:”. In these posts I will be taking a look at a website (preferably Pakistani website) and give my 1 rupee worth of analysis on what are the good parts and the bad parts of that website.
My first target is Rozee.pk. Rozee has been a very successful job portal in Pakistan. I like to think of them as Monster.com of Pakistan. They are the place to go for job search. However, when I visited the site, I felt like a huge chunk of data was just thrown at me. I have taken a screenshot of the whole webpage. The page has a height of 2500px — that is ridiculous!
I have marked the image with few numbers (the awesome paint skills) which I would like to touch upon:
- What’s with the side banner? I never understood why the heck do they have a side banner. It not only looks ugly, it is completely useless. Complete waste of space.
- All this wasted space on the sides. Main content has a width of 776px which does not include that side banner. I would prefer that the site used flex width layout. That will not only make it look good on the new resolutions, it will also give more space for content.
- Do I really care about all your top employers? Talk about wasting prime real estate. The list is huge! It takes the prime spot and conveys nothing to me. Yes all these top companies are hiring but really what does that tell me? Rozee should’ve listed a top 10 employers list in a carousel fashion with an option to see “more” if I needed to.
- Hot jobs are not so hot. So the next piece of wasted real estate is taken up by “Hot Jobs” section. Again too much information cramped up into a small area and on top of that it tells me nothing about the job itself. The title for most jobs is cutting out and its very easy to ignore.
- Recent Jobs. Ah, finally what I came to find on Rozee — JOBS! This list should be at the top of the site since these are the most recent jobs and most people looking for jobs are always checking your site day-after-day, this is the section that they are interested in. Which are the recent jobs that they can target.
- Localize options. It is beyond my understanding why this little feature is sandwiched between everything else. This should be at the top of the site so that the user can easily customize the location on the whole site and everything else around me should be sensitive to this.
That was a long list. Overall Rozee seems to be doing a good job. I have been browsing around jobs on the site and it has a lot of them. It being the only major player in this field.
How can they improve it?
They need to create specific “activity centers” which will allow their users to be classified in different categories. For starters the two main type of users coming to Rozee.pk would be Work and Schools. People who are in universities/college/school would be looking for job and people who are already in the workforce would also be looking for a job. These two categories will provide a starting point to more targeted job advertisements.
They need to improve the UI layout. As always, the key thing in all UI designs is to keep it simple stupid (KISS). A rule that we should never forget.
Bare analysis ho rahe hai;) Rozee.pk to kahan se Monster se compare ker rahe ho:D
haha yaar as far as I know Rozee.pk is one of the largest job boards in Pakistan.. agar yeh nahi seekhain gaye tou aur kaun