Very interesting and thought provoking. So what does this mean to us entrepreneurs who are trying to put a solution in front of our customers. If you are making a new social network, does it fall under the same problem? Too many choices for the end user and they might not be satisfied with your product.

I think it is important to consider this question when developing your product. Will your customers be able to identify it as something different, something new? Are you making just another ______ (whatever that is)? or are you creating a whole new product that will make your customers say “Gee I never thought I needed this solution until I saw this..”

It is very easy to fall into this trap. Don’t go for the generic stuff, create a brand. Make yourself unique.